Written by Retail World.

Dashing Group has struck two exclusive partnerships with leading global retail specialists to launch innovative shopper technology that it says will engage customers, deliver enhanced in-store experiences, and analyse the consumers’ path to purchase.

The Sydney-based print, technology and design business will introduce a real-time shopper-engagement platform, called Darius, to Australia and New Zealand. Owned by Darius Technologies, a joint venture between global retail-marketing specialist Velocity Worldwide and the Hussmann Corporation/Panasonic, Darius is a personalisation and insights platform that creates, manages, develops and measures interactions for retailers with their customers.

The Darius platform integrates with existing retail technology such as beacons, wifi and e-coupons to support timely and relevant connections with shoppers wherever they are on the path to purchase.

Dashing has also become the exclusive Australian partner for PlayNetwork, which enables brands to use entertainment media including music, video and other content formats, to engage with customers both in-store and beyond.

This partnership follows a deal completed in September last year with ComQi, a global leader in cloud-based shopper-engagement technology based in New York. ComQi’s technology influences consumers at the point of purchase in-premise using digital signage, mobile, video, web and social networks.

“Dashing Technology has partnered with three leading global specialists to deliver the ultimate end-to-end digital experience for Australian retailers and their customers,” Dashing Managing Director Russell Kavnat said.

“Attracting potential customers with personalised offers before they walk in and then engaging with them along the path to purchase, both visually and audibly, is crucial in the highly competitive retail environment. Detailed analytical data of the entire consumer journey also ensures that return on investment is maximised.”

Dashing works with clients to provide a unified print and digital service that encompasses large-format print, online-campaign management, creative and graphic design, and retail technology.