Japan has been and continues to be an important market for Western food producers and trends in the Japanese food and beverage market indicate that there will be increasing opportunities for Western producers in the future. High quality imported food and beverages are in strong demande, and Japanese consumers are willing to pay higher prices for unique, safe and high-quality products. Products with Geographical Indications, indicating authenticity, variety, quality, tradition and heritage of the products, are well positioned to perform on the market trends in Japan. Then, today, Japan is the most developed Asian country for the Fine Food industry, still following the new trends, and serving as a locomotive for other North Asian countries. Japan also has the biggest concentration in Asia of Michelin star restaurants. (source: Tastes of Europe)
China became the world’s largest market for food and grocery retail in 2011 and total retail sales grew 15% annually until 2015 according the Chinese Ministry of Commerce. Despite a fragmented distribution infrastructure and growing local competition, opportunities for Western SMEs to sell their products in China are likely to grow, driven by increasing disposable income and urbanization, an improving logistics system, growing concerns on food safety as well as a growing taste for foreign Fine Food. Highlighted opportunities for Western SMEs in the sector are: wine & spirits, cheese, milk, cream, yoghourt, premium ice cream, pasta, sauces, tomato products, olive oil, beer, chocolate, and high-end confectionery, biscuits, snacks, breakfast cereal, coffee, caviar, delicatessen products, pastry products … This development can be seen in China, with big, international cities, like Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu showing incredible development of bakeries, pastries, Fine Food corners in 5* hotels, gourmet food corners in the supermarkets of imported products, like City Shop, City Super, Ole.(source: The institute of Grocery Distribution)
CHINA reflects the food development of HONG KONG, which followed European trends brought by the British, 15 years ago.
The Taiwanese food & grocery retail industry had total revenues of $88.8 billion in 2015, representing an annual growth rate of 3% between 2011 and 2015. The liberalization of foreign investment in Taiwan in the late 1980s led to a number of foreign businesses entering the market, with the Taiwanese food & grocery retail industry becoming one of the most developed in Asia. Taiwan has still a big appetite for Western culture, looking for new Fine Food, and attracted by new concept food stores that follow trends in Japan and the USA. (source: market research.com)